It is eerily quiet at Barack Obama's headquarters, an open expanse that takes up the entire 11th floor of an office tower in Chicago's Loop. It's nearly as silent as a study hall, which is appropriate, since most of the 20- or 30-somethings in it wear jeans and T shirts. They could be working on their Ph.D.s or at a high-tech startup.
Yet, as unassuming as it seems, this is the engine room of a novel grass-roots machine that may soon have another purpose: to help Obama govern the country. If he wins, it also could cause him headaches: if you live by viral marketing, you can die by it, too. "His supporters have sky-high expectations and expect to be involved," says Will Marshall, who studied the Obama organization for the Democratic Leadership Council. "They are loyal but not easy to control." (emphasis added)
No comment necessary, but thanks to Riverdaughter.
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